Peter Zaleski is a Professor of Economics at Villanova University where he has served on the faculty since 1987. He has primarily taught microeconomics at the advanced undergraduate level, and economics of strategy at the MBA level. He served as chair of the Economics Department from 2002-2007 and again from 2015-2021.
Dr. Zaleski is the author, or co-author, of over two dozen scholarly publications. His research has focused on empirically testing models of firms, industries, and public policies. His work has appeared in Business Economics, Managerial and Decision Economics, Journal of Business and Economics, and Review of Industrial Organization.
Dr. Zaleski has served as a consultant to several Fortune 500 companies as well as many small businesses. Through his affiliation with Meadows Metrics, he has produced numerous economic impact studies of the gaming industry. Through his affiliation with Chilton Research and LHK Partners, he has worked on projects involving conjoint analysis and discrete choice modeling for the purpose of optimal pricing and optimal product design. Through his affiliation with Aubrey Analytics, he has created pricing simulators for a leading multinational agribusiness firm. He helped develop patented forecasting software for Planalytics, a weather-impacted sales forecasting service. He has testified before Pennsylvania Legislative Committees, provided economic analysis to state legislators in three states, and provides expert written testimony in approximately ten economic loss lawsuits annually.
Dr. Zaleski received his Ph.D. in Economics from the University of Maryland.
Robert Roy is the retired President of Aubrey Analytics. His experience includes the positions of General Manager of the Chicago office of Opinion Research, Director of Marketing at Wyse Advertising, Director of Market Research for Commercial Union Assurance Companies, and Director of Marketing Research for Bissell, Inc.
Mr. Roy has more than 30 years of experience in many facets of marketing research. A major focus has been designing and building market models that assist managers when making product pricing and positioning decisions. He is experienced in a diverse range of markets including agricultural, manufacturing, packaged goods, retail, medical, financial services, and advertising. He is the author of technical papers on building marketing models, conjoint analysis, and other subjects, that have been published in The Journal of Advertising Research, The Marketing News, Research Review and Marketing Research.
An experienced focus group moderator, Mr. Roy conducted approximately 50 focus groups a year. He has conducted focus groups of the conventional and telephone variety with consumers, corporate executives, and health care professionals. His quantitative experience is often brought to bear within a focus group setting to better profile the participants.
A resident of Port Washington, WI, he holds B.S. and M.B.A. degrees from Michigan State University.